As I was gathering my thoughts in preparation for this post I realized how many times over the past year I have had the pleasure of introducing readers to a new business that has opened in the CWE. The fact that this comes to mind says much about these entrepreneurial individuals and the confidence they exhibit in the neighborhood by locating their businesses here.
Enter Dazzle Me Twice, a most elegant consignment salon that occupies two floors of a townhouse at 4632 McPherson at Walton (across from The Vino Gallery). Sweep whatever preconceived notions you may harbor about consignment (favorable or otherwise) away, Dazzle Me Twice is a consignment shop in a class by itself—even better than "Finery," proprietor Marty London's previous shop in that location, which closed seven years ago.
Dazzle Me Twice carries designer label merchandise in excellent condition–many of the pieces have never been worn and wear their original tags. In the photo above Marty holds one of her favorite consignment pieces, a Fendi jacket, skirt & pants in size 6, $700. An article of clothing that has never been worn is priced at 50% off the original cost; gently worn, 25% of its original cost.
A sparkly gossamer-thin size 8 St. John Knit originally priced at $2000, is now $500. (Apologies for this "dazzling" photo, I forgot to turn off the flash.)
Marty opened her doors in late October and the response has been better than she expected. She explained that her "savvy customers love the 'thrill of the hunt' and know and appreciate the real thing." In this competitive market she's noticed that a customer might see something she likes, but will leave empty-handed to search for it online before inevitably returning to make the purchase at Dazzle Me Twice, where the prices are usually better.
Dazzle Me Twice carries designer accessories, including bags, belts, and shoes. One area is devoted entirely to evening wear. Marty stock includes gowns for special events around town, such as the Veiled Prophet Ball….a practical source for something that's worn only once or twice. For example, the midnight blue Jessica McClintock gown hanging on the column above is priced at $329.
There is a large selection of designer shoes in the salon, including a new pair of red & black Chanel platforms, above, size 8 1/2, $295.
If you have designer clothing to consign contact Marty London first (info is at the end of the post). Dazzle Me Twice is not a full-time occupation for this busy woman. A former model and nurse, Marty is now the Assistant Manager of The Plaza in Clayton. For this reason her shop is only open Friday evenings and Saturdays.
As I was leaving the salon Marty asked me to mention that she enjoys hosting charity events at her salon. It's her way of giving back to the community now that she has had to resign from her charity boards for lack of time. Contact Marty if you are interested in taking her up on this offer. You supply the cause and the guests; she'll provide the wine and hors d'oeuvres. She'll also donate a portion of the evening's sales to your charity. That's a win-win for everybody.
Dazzle Me Twice, 4632 McPherson, Weds. thru Fri. 11 to 5, Sat. 10 to 4, [email protected], (314) 757-4464.