Paperdolls Women’s Boutique is opening a Holiday Pop-Up beginning this Monday at 36 Maryland Plaza (in the former AG Jeans space). Paperdolls is known to many St. Louisans through multiple locations in University City, Ballwin, Des Peres, as well as two shops in Kirkwood.
Proprietor Beth Morris, who opened the first Paperdolls Boutique in 2008, said that she is hoping to extend the life of the pop-up from the end of the year to a more permanent occupancy, if they establish a following in the CWE.
Morris described Paperdolls’ merchandise as “moderately-priced on-trend clothing, shoes, and jewelry. They are what I call staples,” she added, “nothing too crazy.” 
“Nothing too crazy” —in 2020? Sounds just about perfect.
Check out the website and Facebook page for the latest merchandise, which is updated weekly. Paperdolls also has a personal stylist in each store for a 1-on-1 shopping experience. That service comes with a discount.
Paperdolls, 36 Maryland Plaza, opens Monday. Hours are Monday – Saturday 10:30 to 6, Sunday 11 to 5.