GLO30, “Your Perfect Facial, Every 30 Days,” opened in mid-May at 58B N. Euclid, just south of Shake Shack. The proprietors, Leah and Phil Willcoxon, moved to St. Louis from Pittsburgh 1 1/2 years ago and chose the CWE for their first location. A second location in Chesterfield opened November 1.
Leah was drawn to GLO30, a membership-based skincare studio as soon as she was aware of it, as the whole process of facials made her uncomfortable. “I never knew what to ask for, what type of facial I needed. This takes the guesswork out, as each 50-minute medical-grade facial is customized for the individual. And, we have an AI skin analyzer that customizes each monthly treatment to your skin’s unique needs.”
Dr. Arleen Lamba created the business 12 years ago in Washington, D.C., where there are now 3 GLO30 studios. According to Leah, there are 15 to 20 salons across the country, with 100 currently in development.
Sophia, above, was scheduling appointments the day I stopped in to learn more about the business. There are 2 full-time and 1 part-time licensed aestheticians at the CWE location. GLO30 membership costs $99 per month. In addition to the monthly facial membership, the salon offers other services that are administered by a nurse, such as laser facials, nanoneedling treatments, and TOX, GLO30’s brand of BOTOX, $125 per month. All the products GLO30 carries are medical grade.
According to Leah, the response from the clientele in the CWE, ranging in age from 20 t0 80+, has been fantastic.
Each new member or guest (who’s curious) receives a complimentary 30-minute skin analysis with GLOria, an AI-powered skincare analysis program. It’s also possible to try a facial before you commit to a membership. A single facial is $199, but if you then decide to sign up, $99 will be applied to the cost of a yearly membership. In addition, there are holiday specials available until the end of the year. For instance, if you purchase a yearly membership, you’ll get an additional three months tacked on.
GLO30, 58B N. Euclid, is open 7 days a week from 10 a.m. to 7 p.m. Learn more or book here, or, call/text (314) 582-4557.